New Windows 10 Upgrade message is as bad as some malware’

New Windows 10 Upgrade message is as bad as some malware’

Windows 10 Upgrade Screen Shot

Microsoft have been slammed by some technology experts in the latest attempt to persuade Windows 7 & 8 user’s to upgrade to Windows 10. Some critics have gone as far as comparing Microsoft’s tactics to those used by cybercriminals.

This outrage was triggered by the new upgrade message that has started to appear on Windows 7 & 8 PCs that suggests users have no choice but to upgrade. Under the heading ‘Upgrade to Windows 10’ there are two buttons giving users only two options ‘Upgrade Now’ or ‘Upgrade Tonight’.

At first glance, users might think they have no option but to upgrade by the end of the day. However, you can simply ignore the message and close it by clicking on the cross in the top right corner. Microsoft knows not many users will realise they can simply ignore and dismiss the message by simply clicking on the cross, so they will be forced to upgrade even if they don’t want to.

An angry user in Reddits’s Windows 10 forum has likened it to a ‘salesmen’s tactic’. He wrote “Assume the deal is closed and offer them the car in red or blue’.

Microsoft has also used another salesman-like ploy in some of there messages saying that ‘Upgrading to Windows 10 will be free for a limited time’ but the message fails to state just when the offer will end, even though Microsoft has announced that this will be 28 July 2016.

By doing this Microsoft hope it will coax many users into upgrading straight away, and they will not realise they still have over 6 months to decide.

Microsoft is ‘lying to its users’

Critics have said the message should contain a ‘no thanks’ or ‘not now’ button. One tech blogger has said ‘Microsoft’s marketing is ‘more reminiscent of malware than a leading technology company’, Gordon Kelly, accused Microsoft of “selling its users a lie” on

This is not the first time Microsoft has used this sort of tactic and am quite sure it will not be the last. An earlier message asked users to ‘Upgrade no’ or ‘Start download, upgrade later’.

Microsoft has defended its aggressive marking of Windows 10. In a statement to the Inquire website, Microsoft said: “the average user….. wants to make sure they have got the most secure and always up-to date version of Windows, and the feedback we get is that people want that to be as simple and seamless as possible”.

But this is unlikely to convince the rising number of Windows 7 & 8.1 users who are becoming increasingly angry by Microsoft attempts to force them to upgrade.


‘Upgrade now’ or ‘Upgrade tonight’: what kind of choice is that? Yes, there is a small cross you can click to close the message, but Microsoft is not stupid. They know thousands of PC users, are conditioned to click the ‘Upgrade now’ button. Microsoft marketing department may have approved of this upgrade trap, but is could have done lasting damage to the reputation of their new operating system. Many won’t stick with Windows 10 if they feel they have been tricked into upgrading.

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